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Entries Tagged as 'Product Merchandising'

Instant Fabric – Cotton in a Can

September 28th, 2010 · No Comments · Brands, Product Merchandising

Paul Luckham an engineer and Manel Torres fashion designer teamed up to create cotton fabric that comes in a can.  It’s called Fabrican Ltd. and the company is working on mass-producing this fabric in an aerosol can. The fabric consists of tiny cotton fibers dissolved in a solvent which quickly evaporates after you spray it […]

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Christopher Raeburn – An Eco, Ethical Jacket Line That’s Stunningly Beautiful

September 10th, 2010 · 5 Comments · Brands, Contemporary, Product Merchandising

Christopher Raeburn’s eco friendly designs for men and women would have made fellow Brit, Winston Churchill proud.  This talented designer upcycles (a form of recycling where new products are made using other products that have become disused or retired) re-appropriated military jackets, Eurostar uniforms and old Belgium army tank suits into ethically beautiful jackets.  They […]

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Pittsburg Jean Company – It's What the American Dream is Dressed In

June 23rd, 2010 · 1 Comment · Product Merchandising, Stores

I found a gem of a jeans store in Pittsburg a few months ago with my friend Catarina Brown, Search on the Run blogger. The Pittsburg Jean Company is on East Carson Street on the southside nestled between Perlora and Mallorca.  It’s located in an 1892 historical building with a tin ceiling, hardwood floor, and […]

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Store Windows Gotta Stop You in Your Tracks

March 12th, 2010 · 3 Comments · Product Merchandising

Nowadays, store windows have to be so good they’ll stop you in your tracks.   You’ve got a few minutes to grab a customer’s attention and tempt them into your store. Captivate them and they’re in.  Bore them and they walk. The antidote? Creativity.  While you need to follow some basic display rules creativity is the […]

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6 Things a Good Classification Plan Does

March 3rd, 2010 · No Comments · Product Merchandising, Stores

Good merchandising starts with a solid classification plan.  Classifying your inventory is  a way of organizing it into “segments” based on your customer’s end use.  For example a small boutique may have a very simple classification system such as tees, sweaters, blouses, tops, jackets, jeans, pants, skirts, dresses, accessories.   The key is to avoid classifications that are so large their total figures could conceal […]

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Yumi Kim

February 28th, 2010 · No Comments · Brands, Contemporary, Product Merchandising

It’s just too tempting not to say, Yumi Kim is “yummy”.  I found it a number of years ago when shopping the LA market.  Wrote a small order for some of her gorgeous print tops to test the fit and started selling them “out of the box”.  Don’t you love it when that happens.  Her […]

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Inventory Management is Like Weight Management

January 30th, 2010 · No Comments · Product Merchandising, Stores

Planning and maintaining an ideal inventory level for a brand or store is like trying to maintain an ideal weight.  If you get to “thin” your assortment is weak and you can’t meet your sales goals.  Customers get discouraged because they can’t get the sizes, colors or styles they want.  They turn to a competitor […]

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Merchandising Starts With the Product

January 30th, 2010 · No Comments · Product Merchandising

Brands and stores are desperate to get women and men to buy.  People aren’t biting….or maybe just a little.  Designers are offering a little bit of everything hoping something will stick.  Something will work. It’s not working.  Women don’t want gimmicks.  They don’t want to follow the dictates of a designer or editor.  So who […]

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