Having bought for a chain of boutiques for more than 18 years, I have made a few mistakes. I always hate when I have to admit that I’m less than perfect but there it is. So lets talk about the 2 most costly mistakes in buying and how to minimize them. 1. Poor timing of [...]
Entries Tagged as 'Stores'
Leigh & Luca – Swoon-Worthy
April 25th, 2010 · 3 Comments · Brands, Contemporary, Stores
Serendipity brought Gillian Leigh and Susann Luca together a little more than a year ago. A chance meeting over a scarf on a downtown Manhattan subway station, set them on the ambitious course of reinventing “the scarf”. Luca envisioned a new fashion category: an over-sized rectangular or square piece that could be worn as a [...]
Tags:addison and crescent showroom·handbags·Leigh and lucca·scarfs
Your Brand Is What Your Customers Say It Is!
April 23rd, 2010 · No Comments · Brands, Marketing, Stores
Is this true? Is your brand really whatever your customers say it is? You’re darn right it is. Designer Eileen Fisher learned this lesson last year. The hard way. Eileen created a media storm last year when she behaved as if her fashion brand belonged to her, and not her customers. First she offended Rosie [...]
Tags:brand image·branding·eileen fisher designer·fashion brand
Tour Isabel Marant's New Store in Soho
April 20th, 2010 · 2 Comments · Brands, Stores
[youtube=http://www.youtube.com/watch?v=9ynKalK03Ls&hl=en_US&fs=1&border=1] The Isabel Marant boutique in Soho opened on April 9. The store is modern with lots of open space yet has old bones and a quietness of design. The perfect backdrop for gorgeous things like her little woven jackets, fringed boots, studded messenger bags, chunky jewelry, beautiful soft tees and more. Image via [...]
Of Two Minds – 40 Perfect Pieces
April 18th, 2010 · 1 Comment · Brands, Contemporary, Stores
One stop shopping just got easier for fashion buyers. Of Two Minds launched by Tony Graham in spring 2010 is a line where you can find the perfect top, the perfect pant, the perfect everything. No need to cherry pick multiple brands to make up a tightly edited collection. Just walk into a Findings Showroom, [...]
Tags:Desanka Fasiska·designers·findings showroom·of two minds clothing·Stephanie Tran
Customer Engagement Is A Lot Like Foreplay
April 9th, 2010 · 3 Comments · Marketing, Stores
Imagine you’re walking down Newbury Street in Boston. It’s a bright sunny spring day. You’re on vacation, have some time, have some money and want to buy something. Every few steps you see a cute boutique. You spot a yellow coat in a shop window. It speaks to you. You love it at first sight. [...]
Fashion People Love the "F Word"
April 5th, 2010 · 3 Comments · Marketing, Stores
I’m not exaggerating. Food (what did you think I meant?) takes center stage at the markets, in showrooms and at store events. So a great way to get buzz going about your store, or showroom, or events is to serve amazing food. Not just amazing food but mouth-watering, mind-blowing, have to tell everyone about it, [...]
Tags:alberto ferrite·caviar on chips·phyllo mushroom bundles·pioneed woman blog·showroom events·store events
6 Things a Good Classification Plan Does
March 3rd, 2010 · No Comments · Product Merchandising, Stores
Good merchandising starts with a solid classification plan. Classifying your inventory is a way of organizing it into “segments” based on your customer’s end use. For example a small boutique may have a very simple classification system such as tees, sweaters, blouses, tops, jackets, jeans, pants, skirts, dresses, accessories. The key is to avoid classifications that are so large their total figures could conceal [...]
Tags:inventory management·merchandise assortment·merchandising
