MustLoveBoutiques

Nowadays, store windows have to be so good they’ll stop you in your tracks.   You’ve got a few minutes to grab a customer’s attention and tempt them into your store. Captivate them and they’re in.  Bore them and they walk.

The antidote? Creativity.  While you need to follow some basic display rules creativity is the trump card.  Creativity can produce the unexpected, delight, intrigue, whimsy, shock, or horror.  It can make you laugh, cry, gasp, stop, think, all of the above.  Some people say you are born with it and others say you can learn it.  Whatever the answer here’s some great examples of it.

While you’re busy creating great windows here’s some basic display rules to keep in mind:

• Creativity Sells. Boring doesn’t.  Tempt customers into your store. Don’t put them to sleep.  Take chances.

• Keep it Simple. Less is usually more.  Cluttered windows distract and  items can get lost.

• Sell Merchandise. Not Christmas, Easter, Mother’s Day or some other theme.  A theme gives focus.  Over-theming does not.

• Stock What You Show. Have stock in the merchandise you promote otherwise it’s like over promising.

• Shine Good Light. Shine it on your merchandise not the walls, ceiling, or dust bunnies on the floor.

• Fun-up the Mannequins. Let them have some fun.  Drama provokes interest.

• Romance What You Sell. Remember women don’t buy face cream they buy hope. Project your customers hopes, dreams, wishes, laughter and desire in your windows.

• Street Windows Are Different. Treat them differently. Scale and proportion change.  Sunlight can create glare.  Natural light affect lighting during the day and at night.