Your customers are smart, they’re connected and today they’re part of your sales team. Thank you social media! The average American spends 12 hours a week online – that’s close to two hours a day. They’ve tripled the time they spend on Facebook since August 2008. And here’s the upshot for boutique brands and stores: fans can get a homepage news feed from your brand. This means you-the brand can go to the consumer as opposed to hoping the consumer remembers to visit you online. Just imagine your customers becoming a fan of your brand on Facebook. Your company (brand) then becomes like a personal friend on their home page. Now you can share compelling content with them and keep them engaged over time. You just made them part of your sales team.
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